You’ve heard me time and time again talk about getting in front of other people’s audiences to grow your blog traffic, right?
If not, here’s a short refresher:
- Writing blog posts on your blog – if no one really reads your blog – isn’t going to bring you traffic
- To get new readers you have to put yourself in front of readers who are your target audience
- The best (and fastest) way to get in front of people is to get post or be featured on another blog that shares the same audience as you
That brings us to today, where we’re going to discuss the next step, after you decide that your traffic is less than where you’d like it to be.
Your Ideal Reader Should be Their Ideal Reader
Before jumping all over the tips to follow, first, I want you to do a little work around your ideal reader. Guest posting haphazardly isn’t going to help, you want to get in from of people who would actually be interested in your blog content long term.
For example, I write about blogging and WordPress here so chances are guest posting on a financial blog isn’t a good use of my time. I know if sounds kinda silly because it’s a bit of an extreme example, but really look hard at who reads the blogs you are trying to work with and who ideally would read yours.
Think about things like age, gender, common interests, hobbies, political views and things like that.
How do you find blogs to guest post on?
After you’ve narrowed down the type of folks you’d like to get in front of, the next step is finding those people out in blogging land. This can be a toughie and why you may need a hand, especially if you’re new to all this.
When hunting for blogs to guest post on, the first place I like to look is my own blog reader.
Are there “bigger” blogs (think more traffic, more comments and more social shares) than your blog that you read right now? If they serve the same audience as yours go for it and send an inquiry email to the owner. If you’re a long time reader, hopefully you’ve commented here and there so the blogger knows you a bit – that always helps.
I’m a bit apprehensive to even mention Alexa.com because people get so hung up on their ranking that it’s counterproductive BUT it can help you find other blogs to guest post on so I shall mention it :)
Simply head over to Alexa.com and enter in your blogging topic and various keywords around your topic. Alexa will show you other blogs that cover those topics and likely have a similar readership. The way you can tell if a blog is “bigger” is through the Alexa ranking that is listed along with the blog name.
Ranks closer to #1 are better than ranks farther away. It’s like a race, the closer to first the better. Of course, do your do diligence and check out the blogs, see what the comments and social shares are like – plus see if the vibe and tone of the site fits your flavor. That’s super important too.
The last 2 places I check for blogs are the good old Google and Alltop.com.
Google is sort of self explanatory – you know Google your blog topic and similar stuff to what you plugged in Alexa’s search box and see what pops up.
Alltop on the other hand is a news aggregator that pulls in the top trending content from top blogs and websites and then filters them into subject matter. You can spend quite awhile plugging through all the Alltop content but you’ll definitely find places that you should target with guest posting inquires that you won’t find anywhere else.
When I’m going through blogs for guest posting opportunities for myself or a client, I will keep a spreadsheet, simple Google Drive sort of thing, so that I can write down the blogs I’d like to talk further with. All this research won’t do you much good if you don’t have an easy way to follow up after you’re done.
Just jot down the name of the blog, contact email address, average comment count, average social shares on posts and then a blank for a date of when you contacted them with a guest post idea.
Now, all that’s left is the post writing – which is the easy part, right?
Have you tried guest posting? To shy? Not sure what to write in your pitch? I’d love to hear your roadblocks in the comments.