Blogging looked really simple from the outside didn’t it? I remember thinking – I could totally do that, how hard could it be? I can pause for a minute while you chuckle at your former self. We were rather naive, weren’t we?
Right after you started your blog, I bet you learned really quick that there’s a whole lot more to this blogging thing than you thought. If that’s where you’re at, don’t worry, we all start there – knee deep in “holy crap how am I going to figure this all out!?”
I know there are a million unanswered questions in your head, some might sound like this:
- No one reads my blog and no one comments – I see blog’s with 200 comments, how do they do that?
- What’s the best blogging platform to use?
- What are the benefits of self-hosting my site? How do I know if I need to do that?
- I hear people talk about building a list. What is that and would I want to do that?
- I see in my stats that people search random stuff that brings them to my blog. I wish I knew how to do that on purpose!
- Which social media network is the best one for me? How often should I use each one?
- How often should I post on my blog?
- Everything’s already been written on my topic, what could I possibly add?
- Do you need to invest in a custom design to be successful?
- How do you make any money from blogging?
- Is there a way to be successful without it taking over my already crazy busy life?
After you’ve read that list, do you feel like maybe I’m reading your thoughts a bit? It’s not because I’m blessed with a sixth sense, it’s because I’ve spent the last 4 years building a business around a blog and helping other people do the same thing.
In the beginning, I used to get a lot of questions about the best plugin for this or that and what hosting did I recommend? Then the questions started to shift. They got more personal: no one reads my blog, what am I doing wrong? I can’t afford a custom design because I’m dead broke but I know that I would love to make blogging my career – how can I make this work? My boyfriend/husband/parents think that this blogging dream of mine is crazy and openly discourage me, how can I convince them that it’s what I want to do?
Needless to say, the answers to those emails weren’t a sentence or two – those answers were almost blog posts all on their own. But it showed me that people were really struggling. Struggling with the gut feeling that this blogging thing was taking them closer to what they were truly meant to do, yet when they tried to explain it to their friends or family, or even to themselves, they came up short.
Does that sound like where you’re at right now? Are you having a hard time justifying all the time (and maybe money) you’ve spent on blogging without a lot to show for it?
It was in this struggle that the idea of Blog School was born. What if there was a roadmap that would take someone through all the steps they needed to create a successful blog? What if people could stop worrying if they were doing things right and just got down to doing the right work?
After that initial spark of an idea, I did what all bloggers do, I Googled it – to death. I found tons of articles here and there on blogging but it was a lot of tactical stuff. Advice like post on Facebook this many times a day, etc. etc. Or use list posts and numbered posts because people really like that kind of content.
Is posting 2 times a day on Facebook going to make or break your blog? No, no it’s not. If you never write a list post are you doomed for failure? No, not at all.
What I couldn’t find was the big picture stuff that was critical to success. Things like:
- Why narrowing your blogging focus and actually excluding potential readers is a must
- How to deal with the negative self-talk we all have when we try to put our blogs out there
- What blogging tasks you should focus on if you’re working with very limited free time and what tasks are time suckers
- How do you make money with a personal/hobby blog?
- Why you have to stop focusing of pageviews and what you should be concentrating on instead
This was the good stuff! Why weren’t people talking about this?
Well, it’s not the sexy stuff – it’s not good for sound bites . It’s not the social media trick of the day and most of these questions can’t be dealt with in a nice tidy list post. Most of all, talking about what truly makes a blog successful requires someone to say to their readers that this stuff is frickin’ hard and most people don’t want to hear that. We want an easy button to press and make it all magically come together.
But I know that there is a small group of you out there that are hell bent on making your blog work and are willing to do whatever it takes to make that happen. If that’s you, you are exactly who I created Blog School for.
Now, I won’t promise that this program is going to be all rainbows and sunshine. I’ve designed Blog School so you actually end up with a more successful blog but also one that lights you up inside. One you’re excited to share with the world, every. single. day. Those sorts of changes aren’t necessarily easy but they are soo worth it.
Want the Blog School Details?
Blog School is a 6 month, online training program that combines monthly lessons with in depth pdf worksheets that cover every aspect of starting, growing and profiting from your blog. The program is designed to guide you, step by step so you can stop worrying about what you should be doing and just do what works.